Baby plus is a prenatal education system, so babies can learn before they are born. Not to make bb easier to take care of. I used because testimonials said language skills will be better. My daughter was a very demanding bb when born, but she knew how to say \"daddy\" when she is 9 month old, and self-learnt alphabets herself, by reading books and asked us (knows over 20 alphabets by 19 months). She has self-learned 1-10 and learning 11+ and she is 20 month old now. But not sure if that is related to baby plus.